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TL;DR Summary of Digital Marketing Director Opportunity at Two Rivers Marketing
This Digital Marketing Director role at Two Rivers Marketing requires 7+ years of agency experience to lead integrated digital strategies across social, search, and paid media. The position emphasizes data-driven optimization, team leadership, and collaboration with cross-functional teams to boost brand awareness and demand. Candidates should have strong expertise in B2B marketing, analytics, and emerging technologies including AI. The agency offers a supportive, employee-owned culture focused on work-life balance and career growth.
Optimixed’s Overview: Leading Integrated Digital Marketing Strategies with Emphasis on Innovation and Team Leadership
Role Expectations and Responsibilities
The Digital Marketing Director at Two Rivers Marketing acts as a pivotal leader within the agency’s Digital Marketing Solutions team. This role involves:
- Designing and activating comprehensive digital marketing campaigns that leverage search (paid, organic, AI), social media, web, and paid channels.
- Collaborating extensively with account teams, client services, and technology partners to optimize web content and enhance user engagement.
- Utilizing analytics and reporting to drive continuous improvement and strategic insights.
- Managing and mentoring a team of digital marketing professionals to ensure quality execution and account growth.
- Leading audits of existing client digital efforts and proposing innovative optimizations.
- Championing adoption of emerging technologies, including AI, to boost operational efficiency and campaign effectiveness.
Required Skills and Experience
- Bachelor’s degree in marketing, advertising, or related field.
- 7 to 10 years of hands-on digital marketing experience, with at least 5 years in an agency setting.
- Deep understanding of integrated marketing disciplines across PESO channels.
- Proven ability to innovate using analytics, technology, and audience insights to craft impactful marketing strategies.
- Strong leadership, communication, and client management capabilities.
- Experience with B2B brand marketing and strategic planning.
Agency Culture and Benefits
Two Rivers Marketing, a division of VGM Group, emphasizes a unique, employee-owned work environment that prioritizes associate well-being and growth. The agency supports a balanced work-life culture and offers opportunities to work with global B2B clients while advancing professionally. Their commitment to diversity, equity, and inclusion ensures a respectful workplace for all employees.
