Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article
TL;DR Summary of Digital Marketing Specialist Role in Atlanta
The Digital Marketing Specialist position in Atlanta focuses on managing paid media campaigns, including Google Ads and retargeting strategies. It requires expertise in SEO optimization, website updates, and detailed digital analytics reporting. The role also involves coordinating purchase orders and collaborating closely with marketing teams to ensure strategic alignment and compliance.
Optimixed’s Overview: Key Responsibilities and Skills for a Successful Digital Marketing Specialist
Comprehensive Paid Media Management
The role demands strong capabilities in optimizing and negotiating across multiple paid media channels such as Google Ads, Geofencing retargeting, and Feathr platform campaigns. Managing purchase orders (POs) related to media spend ensures budget compliance and smooth financial operations.
Website and SEO Optimization
- Website Management: Timely updates to maintain site accuracy and user experience.
- SEO Strategies: Implementing best practices to improve search rankings and increase online visibility.
Analytics and Reporting Expertise
Tracking and analyzing digital marketing performance data across social media, email, and web domains is critical. The specialist provides weekly reports and actionable insights to optimize ongoing campaigns, including detailed post-event analytics.
Collaboration and Communication
- Works closely with the Marketing Coordinator to align paid social media strategies.
- Ensures all digital communications meet corporate identity and email compliance standards.
- Continuously researches and applies improvements in analytics and communication workflows.
Event Marketing Support
Provides marketing assistance before, during, and after events to maintain consistent messaging and uphold corporate guidelines.
