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TL;DR Summary of Digital Marketing Lead Role at Menomonee Falls
The Digital Marketing Lead position demands 3–5 years of experience in digital marketing and social media within fast-paced environments, ideally in the restaurant industry. Responsibilities include managing social media strategies, email/SMS marketing, website content, and local SEO efforts to drive measurable ROI. The role requires strong project management, creative and analytical skills, and proficiency with digital tools like Google Ads, CMS platforms, and social channels. The company offers a competitive salary, excellent benefits, and a vibrant, collaborative culture.
Optimixed’s Overview: Driving Success with a Multi-Channel Digital Marketing Lead
Key Responsibilities and Strategic Focus
The Digital Marketing Lead at this Milwaukee-based company plays a pivotal role in shaping and executing comprehensive digital strategies that enhance brand visibility and customer engagement. This includes:
- Social Media Content Management: Planning, executing, and optimizing campaigns across platforms to boost follower engagement and brand recognition.
- Email and SMS Marketing: Supporting campaign content, segmentation, A/B testing, and deployment to nurture customer relationships and loyalty.
- Website and CMS Oversight: Maintaining up-to-date website content, improving user experience, and leveraging analytics for conversion optimization.
- Local SEO and Store Marketing: Managing location data and implementing strategies to improve local search visibility and online reputation.
- Vendor and Budget Management: Coordinating with external partners and ensuring projects stay on schedule and within budget.
Preferred Skills and Qualifications
The ideal candidate should hold a bachelor’s degree in Marketing or a related field and possess:
- 3–5 years of hands-on digital marketing experience, preferably in agency or brand settings
- Experience in restaurant or service industries is highly valued
- Proficiency with Google Ads, Google Analytics, social media platforms, and email/SMS marketing tools
- Familiarity with HTML, CSS, Agile methodologies, and API integrations is advantageous
- Strong communication, writing, and analytical skills to drive data-informed decisions
Work Culture and Benefits
This company fosters a dynamic, fast-moving, and inclusive workplace culture, emphasizing collaboration, innovation, and fun. Employees enjoy:
- Competitive salary and comprehensive benefits including health savings accounts, 401K with match, and paid time off
- Hybrid work environment and supportive team culture
- Perks like phone allowance, free lunch, and duty discounts
- Commitment to core values: Grounded, Passionate, Purposeful, and Optimistic
