Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article
TL;DR Summary of Digital Marketing Specialist Hybrid Role at Summit Utilities
Summit Utilities is hiring a Digital Marketing Specialist with strong UX/UI and SEO/SEM skills for a hybrid role based in Arkansas. The position involves managing websites, intranet, and mobile apps to optimize user experience and digital campaign performance. Candidates should have 5-8 years of digital marketing experience, proficiency with CMS platforms, analytics tools, and marketing automation. Summit offers competitive benefits and fosters a supportive, innovative work environment.
Optimixed’s Overview: Elevate Your Career as a Digital Marketing Specialist at Summit Utilities
Position Summary and Key Responsibilities
Summit Utilities, a leading natural gas provider recognized for rapid growth and workplace excellence, seeks a skilled Digital Marketing Specialist to enhance its digital footprint. This hybrid role based in Fort Smith or Little Rock, Arkansas focuses on delivering seamless user experiences across external websites, internal intranet, and mobile applications while driving strategic digital marketing initiatives.
Core Duties Include:
- Website & Application Management: Maintain and optimize company websites, intranet, and mobile apps, ensuring functionality, performance, and technical SEO improvements.
- Content & UX Optimization: Collaborate on compelling web content, conduct UX research using heatmaps and A/B testing, and lead conversion rate optimization efforts.
- Campaign Analytics & Reporting: Utilize Google Analytics, Tag Manager, and PPC tools to monitor campaigns, optimize marketing spend, and deliver actionable insights to stakeholders.
- Compliance & Automation: Ensure data privacy adherence (GDPR, CCPA) and manage marketing automation platforms to streamline campaigns and nurture leads.
- Cross-functional Collaboration: Coordinate with marketing teams and stakeholders to align digital strategies with organizational goals.
Required Skills and Experience
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field with relevant certifications in SEO/SEM, Google Analytics, or UX/UI design.
- 5-8 years of experience managing SEO/SEM campaigns, CMS platforms (WordPress, Sitefinity), and digital marketing projects.
- Proficiency in HTML, CSS, JavaScript basics for troubleshooting and adjustments.
- Strong expertise in A/B testing, CRO, analytics tools, marketing automation (HubSpot, Marketo, Iterable), and data privacy compliance.
- Experience in stakeholder communication, project management tools, and mobile application management.
Company Culture and Benefits
Summit Utilities values innovation, safety, and community service, offering a supportive environment with competitive pay and comprehensive benefits. The company promotes work-life balance and equal opportunity employment, welcoming diverse applicants committed to excellence in digital marketing.
