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TL;DR Summary of Senior Digital Marketing Manager Role at Premier Home Improvements in Miami
This senior digital marketing manager position at Premier Home Improvements requires 10-15+ years of experience in the home improvement industry and the ability to manage multi-million dollar budgets. The role is onsite in Miami and focuses on driving brand recognition and lead generation through a mix of digital and traditional marketing channels. Candidates should be skilled in creating and executing comprehensive marketing campaigns including SEO, PPC, social media, and direct-to-consumer strategies. A bachelor’s degree in marketing or communications is required, with a master’s preferred.
Optimixed’s Overview: Key Insights into the Premier Home Improvements Senior Digital Marketing Manager Opportunity
Position Summary
Premier Home Improvements, a family-owned company specializing in hurricane impact windows, doors, and roofing products, is seeking a senior-level digital marketing manager with extensive experience in home improvement marketing. This role is not remote and requires the candidate to work onsite in Miami, FL.
Core Responsibilities
- Lead and manage marketing and advertising initiatives with a focus on brand recognition and lead generation targeting homeowners.
- Plan, execute, and oversee both digital campaigns (SEO, PPC, OTT, social media, email) and traditional marketing (broadcast, radio, print).
- Manage a marketing team and multi-million dollar budget to maximize return on investment.
- Utilize web analytics tools to measure campaign performance across platforms and optimize marketing efforts.
- Develop creative content including video and landing pages, and manage integrated workflows involving QR codes and social media.
Candidate Requirements
- Minimum 10-15 years of marketing and advertising experience in the home improvement sector.
- Proven expertise in managing large-scale budgets and marketing teams.
- Bachelor’s degree in Marketing, Communications, or related field; Master’s degree preferred.
- Strong project management skills to coordinate multi-channel campaigns effectively.
- Ability to work onsite in Miami, demonstrating flexibility and commitment to direct engagement.
Why This Role Matters
This senior marketing position is critical for Premier Home Improvements to strengthen its market presence in a highly competitive industry by leveraging a balanced approach of digital innovation and traditional media. The role offers competitive compensation and opportunities for career growth within a family-operated business focused on quality and customer engagement.
