TL;DR Summary of Kapitus Seeks Experienced SEM/SEO Marketer to Drive Digital Growth
Optimixed’s Overview: Kapitus Strengthens Marketing with Strategic SEM and SEO Leadership
Comprehensive Role for a Digital Marketing Expert
Kapitus is actively seeking a highly skilled SEM/SEO practitioner to join their marketing team. This role is pivotal in driving digital growth through expertly managed paid search campaigns, retargeting, and SEO strategies. Candidates must be adept at handling multimillion-dollar budgets and possess a strong track record of enhancing user acquisition via data-driven decision-making.
Key Responsibilities Include:
- Managing PPC campaigns across multiple platforms including Google Ads and Bing Ads
- Developing and optimizing acquisition paths in collaboration with design and development teams
- Leading SEO strategy and content collaboration for all digital properties
- Overseeing external agencies and ensuring accurate tracking and reporting of performance metrics
- Implementing multivariate testing and bid optimization to maximize return on ad spend (ROAS)
Desired Qualifications and Skills
- 5-8 years of hands-on experience managing search marketing campaigns and budgets exceeding $13 million
- Proficiency with tools such as SEMrush, SpyFu, Google Analytics, Optimizely, HubSpot, and Salesforce
- Strong analytical capabilities with the ability to derive actionable insights from web data
- Experience leading teams and managing cross-functional collaboration
- Familiarity with AI tools to support marketing research, analysis, and reporting
- Bachelor’s or Master’s degree in Marketing, Business, or related field
Benefits and Company Culture
Kapitus offers a competitive salary range ($74,600–$119,700) complemented by a robust benefits package including:
- Comprehensive health, dental, and vision insurance with 100% company-paid basic coverage
- Paid maternity and parental leave alongside additional voluntary insurance options
- Retirement 401(k) plan with a 25% company match
- Tuition reimbursement up to $5,000 annually and opportunities for professional development
- Unique lifestyle perks such as LifeBalance program discounts and Plum Benefits
Kapitus is committed to fostering an entrepreneurial and inclusive environment where employees are empowered to grow alongside the company. Their mission centers on supporting small business owners with transparent and ethical financing solutions, making this role ideal for marketers passionate about impactful work that drives real business growth.