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TL;DR Summary of Digital Marketing Manager Role at Keiter CPA
This senior digital marketing position at Keiter CPA focuses on driving strategic digital campaigns and optimizing performance across platforms like LinkedIn and HubSpot. The role demands expertise in SEO, paid media, marketing automation, and analytics to boost lead generation and business growth. It offers a flexible hybrid work environment with comprehensive benefits and career development opportunities.
Optimixed’s Overview: Unlocking Strategic Growth with a Senior Digital Marketing Leader at Keiter CPA
Role and Responsibilities
This opportunity is designed for an experienced digital marketing professional aiming to enhance brand presence and business development within a professional services firm. The core duties include:
- Digital Campaign Management: Leading LinkedIn PPC campaigns, A/B testing, budget allocation, and creating integrated marketing strategies aligned with firm goals.
- Website & Content Optimization: Enhancing user experience, SEO, and conversion rates while collaborating on content that supports digital initiatives and thought leadership.
- Analytics & Reporting: Tracking digital performance metrics and translating data into actionable insights for continuous improvement.
- Marketing Technology & Operations: Managing platforms such as HubSpot, WordPress, and Google Analytics, optimizing workflows, and ensuring CRM data accuracy.
- Cross-Functional Collaboration: Coordinating with internal teams and external vendors to align digital marketing efforts with broader business development priorities.
Candidate Profile
Ideal candidates bring over five years of digital marketing experience, particularly within accounting or professional services environments. Key qualifications include:
- Proficiency with HubSpot or similar marketing automation tools
- Proven ability to manage LinkedIn advertising and paid media campaigns
- Strong knowledge of SEO, analytics, and integrated marketing strategy execution
- Excellent project management and communication skills
- A strategic mindset with a detail-oriented approach to delivering measurable results
Benefits and Work Environment
Keiter CPA offers a supportive and flexible hybrid work model with comprehensive benefits, including:
- Medical, dental, and vision insurance plans
- 401(k) with company contributions and flexible savings accounts
- Generous paid time off and care leave
- Professional development, coaching, and mentoring programs
- Remote work technologies and monthly gym reimbursements
This role empowers marketing professionals to leverage their expertise in a collaborative culture focused on growth, innovation, and community impact.
