Organic SEO & Search News

Announcing the Final Batch of Speakers for MozCon NYC 2026 – Is AI search making your SEO strategy harder to scale? Meet MozCon NYC 2026’s final speakers and learn AI, content, local SEO, and agent-ready frameworks you can use now.

USA Today vs. Google AI Overviews: A World Cup battle for breaking news traffic – As Google’s AI Overviews arrive more quickly for developing stories, publishers are adjusting workflows to capture search interest early.

Turn your SEO process into AI-powered tools – Learn how to package your workflows, expertise, and business context into AI assistants that work the way you do.

New Adobe tool shows where brands win and lose in AI search – Backed by 300 million AI prompts and Semrush data, the platform tracks mentions, share of voice, and content gaps across leading AI engines.

Google AI Overviews cite self-serving listicles, but recommend competitors 69% of the time – Lily Ray’s study found Google cited brands’ own listicles in AI Overviews, yet excluded those brands from recommendations in most cases.

Pew: 60% of Americans read AI summaries in search results – 40% of U.S. adults use chatbots for search, making information lookup their most common AI chatbot activity, according to Pew Research.

Paid Search & Platform Innovations

Google launches AI agent for Ad Manager – Google is embedding AI into publisher workflows, making it easier to analyze performance and act on insights from a chat interface.

PPC budgeting in 2026: When to adjust, scale, and optimize with data – Better budget decisions start with better signals. Learn how to align bidding, conversion tracking, and audience data with business goals.

Google Ads launches beta for supplemental conversion data – Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.

General Digital Marketing

Google just released an AI opt-out feature. Your competitors hope you use it. – Users aren’t opting out of AI Overviews or AI Mode. If your content disappears from those experiences, someone else will take its place.

What breaks when content operations scale – Content businesses thrive when economics, systems, and editorial judgment reinforce one another. They struggle when those forces drift apart.

Google Business Profiles Activities Tab – Google can show an “Activities” button in the Google Business Profiles dashboard within Google Search