Digital Marketing Specialist (SEO/SEM)

04/10/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Digital Marketing Specialist Role for Technical Industrial Products

This Digital Marketing Specialist role focuses on leveraging marketing automation, AI-driven content creation, and HubSpot CMS management to promote complex industrial products. Candidates should have 1–3 years of experience with HubSpot, strong skills in campaign strategy, and proficiency in social media and paid advertising platforms. The position emphasizes creativity, data-driven optimization, and cross-functional collaboration to build impactful B2B marketing campaigns in a technical industry.

Optimixed’s Overview: Elevating B2B Marketing with Automation and AI in Technical Industries

Role Summary

This position offers a unique opportunity to market highly technical industrial products by combining automation, AI tools, and creative storytelling. The specialist will drive growth through smart campaign design, content creation, and precise audience targeting within a B2B environment.

Key Responsibilities

  • Marketing Automation & Campaign Strategy: Design, test, and optimize automated workflows for lead nurturing and email marketing using HubSpot.
  • AI-Driven Content Creation: Utilize AI tools like HubSpot Breeze and ChatGPT to develop engaging videos, images, and written content.
  • CMS & Website Management: Build and manage web pages and landing pages on HubSpot CMS, ensuring SEO best practices and user experience improvements through A/B testing.
  • Cross-Functional Collaboration: Work with product managers and marketing teams to create product-focused content and support trade show marketing assets.

Required Skills and Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 1–3 years of hands-on experience with HubSpot Marketing Hub and CMS, including certifications.
  • Proficiency in social media marketing and paid campaigns on Google, Facebook, and LinkedIn.
  • Experience with design tools such as Adobe Creative Suite and Canva.
  • Familiarity with AI content generation and marketing automation technologies.

Ideal Candidate Traits

The successful candidate will be both creative and analytical, able to manage multiple priorities strategically while focusing on details. They should be collaborative, adaptable, and enthusiastic about adopting new marketing technologies to enhance campaign impact.