SMX Advanced expands in 2027: See you in San Diego or Boston

More opportunities to learn from expert speakers, join in-depth Q&A, and connect with top SEO and PPC professionals at two 2027 conferences.

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Search Engine Land

Daily Search Forum Recap: July 28, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is testing related searches based on your browsing within Search. Google Ads has added two new product reporting metrics to some reports…

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Search Engine Roundtable

5 strategies to remove negative search results in 2026

How to remove, deindex, and suppress negative content in Google and why AI search changes the reputation playbook this year.

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Search Engine Land

Google Page Indexing Report Delays Give Static Data

Since June 11th, Google Search Console’s page indexing report has been getting stuck and not showing more daily data for the past several weeks. Google has fixed it a few times, but it leads to seeing the data grouped by weeks rather than by days.

Source:
Search Engine Roundtable

Google indexed Claude Chats because Anthropic didn’t block your private chats from search engines

If you make URLs accessible to search engines and do not exclude them properly, search engines will index them.

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Search Engine Land

Vibe Coding for Marketers: A Beginner’s Guide

I’ll walk you through the exact setup I use. It runs via Letaido in the browser, so you don’t need to install anything, manage files, or leave your laptop running overnight.

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SEO Blog by Ahrefs

NEW: Brand Affinity is Now Live in SparkToro Reports – SparkToro

Starting today, SparkToro audience research reports now contain brand affinity data, showing the companies, products, and brand names an audience is most

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SparkToro

How SEO reduces blended customer acquisition costs

SEO’s value extends beyond organic conversions. See how it supports other channels and improves acquisition efficiency over time.

Source:
Search Engine Land

7 tips for marketing on YouTube

The Google-owned video platform is one of the most influential online channels as influencers and short-form content continue to dominate screens.

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Social Media Today – Latest News

6 tips for building a brand on Pinterest

The visual search app has become a key product discovery channel and can help connect promotional efforts to more than 630 million shopping-focused active users.

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Social Media Today – Latest News

Why creator content belongs in your AI search strategy

Creator reviews, videos, and social content shape AI citations, sentiment, and visibility — making cross-team coordination essential.

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Search Engine Land

11 products I love, free for a year—the biggest Product Pass expansion in 2 years

Runway, Higgsfield, Waking Up, Brain.fm, Customer.io, Resend, Pangram, Mercury Personal, Supercut, Readwise, and Jam are joining Product Pass today, all included with Annual and Insider memberships

Source:
Lenny’s Newsletter

Attribution vs. incrementality: Why you need both

Attributed conversions don’t always equal incremental growth. Knowing the difference can lead to better campaign and budget decisions.

Source:
Search Engine Land

Google Ads appears to separate Target CPA and Target ROAS bidding strategies

Google is giving Smart Bidding targets greater visibility, potentially making bidding strategy selection easier for advertisers.

Source:
Search Engine Land

Google rolls out AI content labels in asset studio

Google’s AI content label helps advertisers disclose AI-generated or edited creatives as transparency requirements expand worldwide.

Source:
Search Engine Land

Putting Google Ads AI Max’s automated ad copy to the test

See where AI-generated assets helped ecommerce, B2B, and B2C campaigns — and where human control still delivered better results.

Source:
Search Engine Land

Google Ads To Allow For Certification For Social Casino Games Ads

Google updated its Google Ads policies to begin to allow for Social Casino Games. Social Casino Games are mostly free-to-play gambling-like games found on social networking sites. Google said it will gradually introduce the ability for some advertisers to apply for certification for such ads.

Source:
Search Engine Roundtable

Google Ads AI Generated Images Adds Upload Image

Google Ads has given advertisers the ability to upload an image when creating AI-generated images within the ad platform. The uploaded image is used to help the AI generate an image in the style you are looking for.

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Search Engine Roundtable

Microsoft Advertising Ad Preview Hub For PMax Live

Microsoft Advertising has rolled out the Ad Preview Hub to now support Performance Max campaigns. Microsoft Advertising Ad Preview Hub launched for other campaigns this past January and is now supported for PMax campaigns.

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Search Engine Roundtable

Google Ads With Product Clicks & Non-Product Clicks Metrics

Google Ads has added two new product reporting metrics to some reports, product clicks and non-product clicks. Product clicks are when a searcher clicked directly on a product in your ad and non-product clicks are when a searcher clicked another part of the ad, not the specific product.

Source:
Search Engine Roundtable

Google Ads Status Has Improvements

Google Ads may have released a new ad status named "Has improvements." I don’t see any other mentions of this status before the weekend, so I am thinking it might be new. Have you seen this one before?

Source:
Search Engine Roundtable