How important is it for SEOs to have wider marketing knowledge? Ray Martinez shares his insights: • Why being top of mind is going to be more in focus and how SEOs need to adapt • Why SEO without qualifying leads and lead costs misses the mark • Why not thinking like a marketer makes SEOs miss their target audiences Why Being a Good Marketer Can Help You Be a Good SEO SEO is about growth. It’s about growing a site, a brand, and a business. Because of that SEOs, like any other marketer, need t
