Analysis suggests Google will shift its default from ranked search results to AI-generated answers once ad revenue from AI answer pages matches traditional SERP yields, a transition expected between 2028 and 2030.

Amazon rebranded its advertising automation tool to Ads Agent, positioning it as an active software product unlike Meta's failed metaverse bet, but its pricing model remains the critical test.

Google has launched Universal Cart, a shopping feature now available in U.S. Search and the Gemini app.

Microsoft Advertising published seasonal guidance on reaching holiday shoppers via AI-optimized search, shopping, and audience ads.