AI agents reach checkout in 25% of sessions on tracked sites, against 15% for humans, Clarity data shows
TLDR
Clarity data across 230,511 sites shows checkout appearing in 25% of AI agent sessions versus 15% of human sessions, though the implied session base appears to be about 1.2 million rather than the 5.2 million in the headline.
Optimixed Overview
Optimixed's original report on this story.
PPC Land reports that checkout appears in 25% of AI agent sessions compared with 15% of human sessions across 230,511 sites. The percentages imply a base of about 1.2 million sessions, not the 5.2 million cited in the headline. The data leaves open how site owners can tell whether an agent or a person pressed checkout.
How we got here: earlier coverage
- Nov 1Resemble AI Test Finds Common Bot Detection Tools Caught 3.1% to 14.8% of Disguised AI Agents
A Resemble AI test found that common bot detection tools caught only 3.1% to 14.8% of disguised AI agents, while its own RAD-S1 tool flagged at least 98.8% of the same agents.
- Oct 23Semrush finds AI Overviews reaching 88% of commercial search queries
Semrush data shows AI Overviews appearing on 88% of commercial keywords, while studies indicate ChatGPT captures less than 1% of Google organic traffic.
- Oct 21Arkose finds 97.7% of AI agent sessions lack verified identity verification
Arkose research shows 97.7% of legitimate AI agent sessions lack verified identity, with ChatGPT signing only 78.4% of its sessions.
- Sep 7Study: AI Chatbots Talked 57.5% of AI Users Out of Making Purchases
Semrush surveyed 2,338 US consumers and found that 57.5% of AI users have been talked out of purchases by chatbots, and 65% have replaced some product searches with them.