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Semrush finds AI Overviews reaching 88% of commercial search queries

By Eric Mandell
72
News

TLDR

Semrush data shows AI Overviews appearing on 88% of commercial keywords, while studies indicate ChatGPT captures less than 1% of Google organic traffic.

Optimixed Overview

Optimixed's original report on this story.

Semrush's research found that AI Overviews are now displayed on 88% of tracked commercial search keywords. Meanwhile, separate studies measuring ChatGPT's impact on Google organic traffic place it at 0.62%, suggesting that despite AI Overviews' widespread presence on commercial SERPs, actual traffic diversion from organic results remains modest—though Ahrefs has flagged concerns about data reliability in some analyses.

Topics:AI & Machine Learning in SEOSEO News & Algorithm Updates
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