How AI's Geo-Identification Failures Are Rewriting International SEO

ChatGPT has stopped showing UTM parameters in its search results, complicating campaign attribution tracking.

Reach CEO Piers North is using the publisher's Google AI content deal as a template for future LLM partnerships while pressuring OpenAI with a cease-and-desist letter over content use without licensing.

Meta's Muse AI bot generated one-third of all AI browser traffic in its first 9 days, mostly from CDN infrastructure rather than consumer devices, per security firm DataDome.

Google has again adjusted how links appear in AI Mode and AI Overviews, continuing efforts to drive clicks from AI responses to publisher sites.