Optimixed Search News

Apple explains Safari block targeting email-based identity services for cross-site ad targeting

52
News

TLDR

Apple confirmed it is blocking email-based identity services like LiveRamp and ID5 in Safari to prevent cross-site ad targeting without explicit consent.

Optimixed Overview

Optimixed's original report on this story.

Apple's Safari engineering team published a blog post explaining the browser's block of email-based identity-tracking services, confirming that companies converting email addresses into cross-site advertising IDs—such as LiveRamp, ID5, and The Trade Desk's UID 2.0—can no longer communicate with Safari. The block applies to Safari on iPhones, iPads, Macs, and Vision Pro, disabling the ability to recognize and target users across websites without cookie-based tracking.

Was this useful?
Share

Related articles

72
News

Nozzle discovered Google is serving rank trackers swapped or poisoned results on 8% of tracked pages, causing tracked sites to vanish from top 10 rankings in 58.6% of affected pages.

SEO News & Algorithm UpdatesAnalytics & MeasurementTools & Platforms
68
News

Google reversed its March commitment to keep ads out of AI Mode results, now showing advertisements alongside Personal Intelligence responses.

SEO News & Algorithm UpdatesPaid Search & AdvertisingAI & Machine Learning in SEO
45
News

Meta updated its AI and advertising terms of service as social commerce growth continues to compete with organic search traffic.

SEO News & Algorithm UpdatesAI & Machine Learning in SEOSocial Media Marketing
45
News

Google's Gary Illyes and Cherry Prommawin clarified that URL keywords matter less once a page has substantive content, and that emoji are barred from domain names but permitted in URL paths.

SEO News & Algorithm UpdatesTechnical SEO