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Apple Introduces Data Broker Block List as Ad Tech Tracking Restrictions Expand

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News

TLDR

Apple announced a block list targeting data brokers and ad tech vendors engaged in cross-site tracking, with potential to expand across the broader marketing technology stack.

Optimixed Overview

Optimixed's original report on this story.

AdExchanger reports that Apple has introduced a new block list designed to prevent data brokers and ad tech vendors from conducting cross-site user tracking. The initiative could eventually extend to a wider range of ad tech and martech platforms throughout the ecosystem, marking another step in Apple's ongoing efforts to restrict third-party data collection and tracking practices.

Topics:SEO News & Algorithm Updates
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