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IAB Tech Lab CEO Says Apple's Domain Block Hurts Publishers More Than Ad Tech

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News

TLDR

The IAB Tech Lab CEO argues that Apple's domain-blocking measures disproportionately damage publishers' revenue compared to ad-tech vendors.

Optimixed Overview

Optimixed's original report on this story.

Anthony Katsur, CEO of the IAB Tech Lab, contends that Apple's domain-blocking policy creates greater revenue harm for publishers than for ad-tech companies, though the specific details—including revenue loss figures and the identities of blocked vendors—remain undisclosed in his position.

Topics:SEO News & Algorithm Updates
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