Meta Rolls Out AI Disclosure Checkbox, Expands Creative Testing to Seven Ads, and Tests ChatGPT Attribution Windows

Jon Loomer details several Meta Ads Manager updates including a new AI disclosure checkbox for advertisers using generative AI in creative assets, tied to regional transparency laws in California, New York, India, and Taiwan; the Creative Testing Tool's limit expanding from five to seven ads for simultaneous testing; a new Interactive Experiences section that uses AI to generate keyword summaries from destination URLs; Instant Forms Lead Nurturing for follow-up messaging across Messenger, Instagram, and WhatsApp; and reports of Meta testing 30-day click and view attribution windows for ChatGPT ads, departing from its standard 7-day click and 1-day view attribution model.