Microsoft Shows Ads Inside Bing's Copilot-Powered AI Overviews
TLDR
Microsoft is showing ads within Bing AI Overviews powered by Copilot, based on a screenshot shared by Khushal Bherwani.
Optimixed Overview
Optimixed's original report on this story.
Khushal Bherwani shared a screenshot of an advertisement appearing within a Bing AI Overview powered by Copilot, indicating Microsoft is now showing ads in these AI-generated responses, as first reported by SERoundtable. The report notes that ads had not previously been seen within Bing's AI responses, and the reporter could not trigger them personally.
How we got here
- Sep 25Bing Tests Replacing Copilot With AI Mode in Search Tabs
Microsoft is testing renaming Bing's Copilot search tab to AI Mode, aligning its naming with Google's terminology.
- Aug 28Google is dynamically expanding AI Overviews to full-screen answers for some queries
Google confirmed it's dynamically expanding AI Overviews to full-screen responses on some queries, eliminating the "Show more" button and pushing organic results further down the page.
- Aug 28Google Testing Auto-Promotion of AI Mode From Search AI Overviews
Google is testing an AI Overview experience that automatically expands to full AI Mode responses without requiring users to click a button.
- Aug 27Microsoft Tests Renaming Copilot Search to AI Overviews on Bing
Microsoft is testing a rebrand of its Bing Copilot Search answer box to "AI Overviews," matching Google's terminology.