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Six months after launch, ChatGPT Ads still lacks auction insights and benchmarks—leaving advertisers uncertain how to evaluate performance

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TLDR

ChatGPT Ads lacks industry benchmarks and audience data six months after launch, leaving advertisers unable to assess performance against standards.

Optimixed Overview

Optimixed's original report on this story.

Advertisers using ChatGPT Ads report CPCs ranging from single digits to $22, but OpenAI's advertising platform still lacks auction insights, industry benchmarks, and reliable audience data needed to evaluate campaign performance, according to Search Engine Journal. Without these baseline tools, advertisers cannot determine whether their results are competitive or where to optimize spend.

Topics:AI & Machine Learning in SEO
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