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OpenAI announces ChatGPT Ads Manager updates including audience targeting, product feeds, and plugin integration

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TLDR

OpenAI rolled out multiple updates to its ChatGPT Ads platform, including audience targeting improvements, product feed integration, and manager plugin functionality.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that OpenAI has released a suite of updates to ChatGPT Ads and the ChatGPT Ads Manager. The updates include a new plugin for integration with ChatGPT and Codex, custom audience improvements, conversion matching enhancements, additional ad unit formats, budget pacing controls, and expanded conversion optimization options. Shopping results in ChatGPT reportedly surface only from advertisers who submit product feeds to the platform.

Topics:AI & Machine Learning in SEO
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