OpenAI Rolls Out Conversion-Optimized Campaigns and Automated Budget Pacing in ChatGPT Ads Manager

SERoundtable reports on a series of updates to OpenAI's ChatGPT Ads Manager, which now includes conversion-optimized campaigns that use cost-per-click bidding to target high-intent clicks, alongside an overhaul of daily budgets to function as seven-day rolling averages rather than fixed daily limits. The rollout also introduces automatic spend pacing throughout the day, geographic exclusion targeting, expanded mobile measurement integrations via AppsFlyer and Adjust, automatic advanced matching for conversion tracking, bulk API capabilities, and refreshed product feed ad formats displaying prices and ratings—all changes that became effective starting July 27, 2026.