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ChatGPT Ads Manager Now Shows View-Through and Click-Through Attribution Values

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News

TLDR

OpenAI has added tooltips to ChatGPT Ads Manager that display View-Through Attribution (VTA) and Click-Through Attribution (CTA) conversion values.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that OpenAI has rolled out a new tooltip feature in the ChatGPT Ads Manager conversions column, allowing users to hover over conversion values to see breakdowns of View-Through Attribution and Click-Through Attribution. The update, spotted by LinkedIn user Craig Graham, provides clearer visibility into how different attribution models contribute to reported conversions.

Topics:AI & Machine Learning in SEO
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