86% of Criteo Travel Partners Recorded ChatGPT-Referred Bookings by September
TLDR
Criteo data shows 86% of its travel partners logged at least one ChatGPT-referred booking by September, up from 71% in April.
Optimixed Overview
Optimixed's original report on this story.
Criteo reports that 86% of its travel partners had at least one ChatGPT-referred booking by September, up from 71% in April, as first reported by PPC Land. The article also raises the question of whether the package surge seen in January, when 67% of partners recorded such activity, will repeat.
How we got here: earlier coverage
- Oct 23Shoppers use AI to find products but rely on reviews and price checks before buying
A Feedvisor survey finds that while 16% of holiday shoppers use ChatGPT to discover products, only 9% actually buy there, and AI recommendations alone rarely drive immediate purchases.
- Oct 19Search traffic drops to 12% of North American publisher pageviews in latest Chartbeat data
Search referral traffic to North American publishers fell sharply to 12% of pageviews in Q3 2025, down from 21% the prior quarter, according to Chartbeat data.
- Sep 23ChatGPT ads appear in nearly half of video gaming conversations, Comscore reports
Comscore data reveals ChatGPT ads appeared in 47% of video gaming chats among US desktop users, with growth across three retail categories.
- Sep 4ChatGPT Surges Into Top 10 as Bing Plummets 50%, Reshaping U.S. Web Traffic Hierarchy
Over the past year, ChatGPT surged to ninth among U.S. websites while Bing dropped 50%, revealing that AI adoption and policy changes are reshaping web traffic distribution far below the stable Google-YouTube dominance at the top.