Writing Share of ChatGPT Requests Drops From 34% to 21% Since July 2024, as Practical Advice Rises to 28.1%
TLDR
The share of ChatGPT requests devoted to writing fell from 34% to 21% since July 2024, while practical advice rose to 28.1% and coding help dropped to 4.6%.
Optimixed Overview
Optimixed's original report on this story.
Usage of ChatGPT has shifted, with writing falling from 34% to 21% of requests since July 2024 and practical advice now leading at 28.1%. Coding help has declined to 4.6%. The article also examines which countries, age groups and genders are behind the change, as reported by PPC Land.
How we got here
- Oct 15ChatGPT-attributed traffic drop appears tied to untracked links, not actual visitor loss
Analytics showing a sharp ChatGPT traffic drop this month likely reflect a tracking artifact rather than genuine visitor loss, as ChatGPT links increasingly open without UTM parameters.
- Aug 26Reddit's Share of ChatGPT Citations Plummets 86% in Just Four Days
Reddit's citation share in ChatGPT collapsed from 3.8% to 0.5% between mid-August and August 17, likely tied to a query-handling change OpenAI made on August 8, though the cause remains unconfirmed.
- Aug 19Reddit's Share of ChatGPT Search Citations Crashed 86% in Four Days, Promptwatch Data Shows
Reddit's citations in ChatGPT Search dropped from ~3.8% to ~0.5% between August 8 and 17, per Promptwatch monitoring data, while Google's AI products showed only gradual declines.
- Jul 9ChatGPT Referral Traffic Hits All-Time Peak With 36.7% Jump in May 2026
ChatGPT referral traffic reached an all-time high in May 2026, up 36.7% month-over-month across a dataset of over 100,000 websites.