Google Merchant Center AI Performance Report, Policy Updates Now Available
TLDR
Google Merchant Center launches an AI Performance report for AI Mode and Overviews, while Google Ads updates its alcohol, gambling, and access-removal policies.
Optimixed Overview
Optimixed's original report on this story.
SERoundtable reports on several Google updates rolling out in July 2026: Google Merchant Center now offers a beta AI Performance report specifically designed to show how products perform in AI Mode and AI Overviews. Separately, Google Ads expanded its alcohol policy to approve additional geographic locations and updated gambling/games certification requirements. The platform also began requiring justification when requesting user access removal, with changes sent to administrators for approval. OpenAI and Google also made minor crawler documentation updates to their respective crawling guidelines.