EU Consumers Pay for AI at About 60% of the US Rate While 22% of New Firms on Both Sides Use AI in Code
TLDR
Consumers in the EU pay for AI at about 60% of the US rate, and 22% of new firms on both sides of the Atlantic code with AI.
Optimixed Overview
Optimixed's original report on this story.
Per PPC Land, EU consumers pay for AI at roughly 60% of the US rate, while 22% of new firms in both regions code with AI. The piece asks where Europe falls behind, but the text does not go beyond these figures.
How we got here
- Oct 24IAB Europe survey finds 86% of European ad businesses using AI for marketing, but only 48% have governance policies in place
An IAB Europe survey of 50 ad businesses shows heavy AI adoption among marketers but significant gaps in governance and compliance policies.
- Oct 15Thrad commits $1 million to fund in-chat ad testing across AI apps
Thrad doubled its advertiser-funded program for testing in-chat ads to $1 million in a second round open to AI chat apps.
- Oct 13Semrush data shows UK top brands receive fewer ChatGPT citations than US counterparts
Semrush analysis reveals UK brands rank lower in ChatGPT citations than equivalent US retailers, suggesting different AI visibility patterns between markets.
- Aug 18AI Overviews Already Appearing on More Than Half of French Searches, SE Ranking Data Shows
SE Ranking's analysis of 100,000 French searches shows AI Overviews appearing on over half of queries, with YouTube and Facebook among the top cited sources.