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EU Council agrees to 4-month delay on cookie re-ask requirements while Digital Omnibus talks continue

By the Optimixed Newsroom
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TLDR

The EU Council has agreed to a 4-month extension on cookie re-ask requirements as Digital Omnibus negotiations continue, with contextual ads and measurement cookies exempt from consent rules.

Optimixed Overview

Optimixed's original report on this story.

The EU Council agreed on October 21 to delay cookie re-ask requirements for four months while discussions on the Digital Omnibus regulation continue. The 179-page agreed text exempts contextual ad measurement and capping cookies from consent requirements. Parliament has not yet adopted a position, meaning formal trilogue talks between the Council, Parliament, and Commission have not begun.

Topics:SEO News & Algorithm Updates
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