Optimixed Search News

Google Ads Asset Optimization Lets AI Rewrite Ad Creative in Performance Max

By the Optimixed Newsroom
45
Product announcement

TLDR

Google Ads' asset optimization feature in Performance Max uses AI to automatically rewrite ad copy, swap landing pages, and modify creative assets.

Optimixed Overview

Optimixed's original report on this story.

PPC Land reports on Google Ads' asset optimization settings, which enable AI-driven creative adjustments within Performance Max campaigns—automatically rewriting ad text, changing landing pages, and modifying images and videos to optimize performance.

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