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Google Ads Launches Text Guidelines for AI-Generated Ad Copy

By the Optimixed Newsroom
45
News

TLDR

Google Ads introduced text guidelines—term exclusions and messaging restrictions—to help advertisers control what AI generates in AI Max and Performance Max campaigns.

Optimixed Overview

Optimixed's original report on this story.

PPC Land reports that Google Ads has rolled out text guidelines, a control mechanism that lets advertisers set term exclusions and messaging restrictions to govern how AI writes ad copy within AI Max and Performance Max. The feature addresses advertiser concerns about maintaining brand voice and compliance when relying on AI-generated creative.

Topics:AI & Machine Learning in SEO
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