Optimixed Search News

Google Ads Expands Alcohol Policy Coverage and Tightens Gambling Certification Rules

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News

TLDR

Google is expanding alcohol ad geographic eligibility and requiring all gambling and games advertisers to meet stricter certification standards starting in late summer 2026.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Google Ads will expand its alcohol policy on July 28, 2026, to permit promotion in additional countries including Botswana, Burundi, Brazil, and others, while maintaining ABV restrictions by region. Simultaneously, the platform is tightening gambling and games policies effective September 14, extending mandatory certification requirements across all categories, with penalties for repeated violations including forfeiture of certification eligibility and stricter domain ownership rules.

Topics:SEO News & Algorithm Updates
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