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Google's DMA Booking Widgets Display Customized Prices Based on Device and Other Factors

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TLDR

Google's new booking search widgets in the EU now show a disclaimer indicating displayed prices are customized based on device type and potentially other factors.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Google's booking search widgets, newly available in Digital Markets Act regions, now display a disclaimer noting that prices shown are customized based on factors including device type. The article notes that additional personalization factors—such as user location and language—are likely at play beyond what the disclaimer explicitly states, though Google has not specified the full range of variables used to customize pricing displays.

Topics:SEO News & Algorithm Updates
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