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Google CEO Pichai Says AI Agents Will Access Websites Through Browsing and Protocol-Based Methods

By Eric Mandell
65
News

TLDR

Google CEO Sundar Pichai outlined two paths for AI agents to access websites: direct page browsing and protocol-based methods, with protocols offering better scalability but longer development cycles.

Optimixed Overview

Optimixed's original report on this story.

Google CEO Sundar Pichai expects AI agents to reach websites through two distinct approaches: clicking through pages directly and using protocols, with the latter offering superior scaling potential but requiring more time to build out. The distinction between these methods signals how search and AI interaction with the web may evolve as generative engines mature.

Topics:AI & Machine Learning in SEOSEO News & Algorithm Updates
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