Optimixed Search News

Google Display & Video 360 Expands Connected TV Capabilities with New Inventory and AI Tools

35
Product announcement

TLDR

Google announced new connected TV inventory options and AI capabilities in Display & Video 360.

Optimixed Overview

Optimixed's original report on this story.

Google announced updates to Display & Video 360 at its NewFront event, adding new inventory sources, expanded commerce partnerships, and AI-powered features to help advertisers reach audiences on connected television.

Was this useful?
Share

Related articles

25
News

VideoAmp is refocusing its measurement offering around TV audience data and AI-driven ad performance analysis.

Paid Search & AdvertisingAI & Machine Learning in SEOTools & Platforms
45
Analysis

Amazon rebranded its advertising automation tool to Ads Agent, positioning it as an active software product unlike Meta's failed metaverse bet, but its pricing model remains the critical test.

Paid Search & AdvertisingAI & Machine Learning in SEOTools & Platforms
52
News

Google launched its Universal Cart feature in US Search and Gemini with Nike, Sephora, Target, and Walmart, but postponed availability on YouTube and Gmail despite earlier May promises.

Paid Search & AdvertisingEcommerce MarketingSEO News & Algorithm Updates
45
News

Thrad doubled its advertiser-funded program for testing in-chat ads to $1 million in a second round open to AI chat apps.

Paid Search & AdvertisingAI & Machine Learning in SEOTools & Platforms