Optimixed Search News

Google Rolls Out Multi-Campaign A/B Testing and Forecasting for AI Max Search Campaigns

45
Product announcement

TLDR

Google is adding multi-campaign A/B testing, brand and location control support, and enhanced forecasting tools to AI Max for Search campaigns starting in September.

Optimixed Overview

Optimixed's original report on this story.

Search Engine Land reports that Google is expanding its AI Max offering with new experimentation and planning capabilities aimed at helping paid search advertisers test budget and ROI target changes across multiple campaigns before implementation. The updates include multi-campaign A/B testing, support for brand and location controls within AI Max experiments, and expanded Performance Planner functionality for forecasting the impact of bidding and budget adjustments.

Topics:AI & Machine Learning in SEO
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