Optimixed Search News

Google expands Data Manager across GA and DV360, introduces uplift metric for first-party data

45
News

TLDR

Google expanded its Data Manager tool across Google Analytics and DV360 while introducing a new uplift measurement metric for first-party data.

Optimixed Overview

Optimixed's original report on this story.

Google expanded Data Manager across Google Analytics and DV360 while introducing a Data Strength Uplift Metric to measure the impact of first-party data initiatives, as reported by Search Engine Journal.

Topics:AI & Machine Learning in SEO
Was this useful?
Share

Related articles

65
BreakingNews

Google Analytics Issues: Partial Fix Underway

Google confirmed Google Analytics experienced a loading outage and has restored access for some users, with full resolution expected soon.

Analytics & MeasurementSEO News & Algorithm UpdatesTools & Platforms
55
News

Google Desktop CTR Down, Mobile Up in Q2 2026

Google Search desktop CTR declined while mobile CTR increased in Q2 2026, marking a shift in user click behavior across devices.

Analytics & MeasurementSEO News & Algorithm Updates
55
News

Google Search Console Indexing Data Missing for June

Google Search Console's indexing report is missing data from multiple days in June 2026 due to a delayed reporting issue that will not be backfilled.

Analytics & MeasurementSEO News & Algorithm UpdatesTools & Platforms
52
Product announcement

Google Expands Data Manager, Meridian Tools for Marketers

Google is expanding its Data Manager and Meridian measurement tools with AI-powered features and broader platform integration to help marketers analyze first-party data and incrementality.

Analytics & MeasurementAI & Machine Learning in SEOPaid Search & Advertising