Optimixed Search News

Google Updates View-Through Conversion Tracking and Video Asset Focus for Demand Gen Campaigns

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News

TLDR

Google has refined view-through conversion tracking and billing for Demand Gen campaigns with increased emphasis on video asset optimization.

Optimixed Overview

Optimixed's original report on this story.

SEOFOMO News reports that Google has updated its Demand Gen campaign features, including adjustments to view-through conversion (VTC) optimization and changes to billing structures, with a new focus on video assets as a primary driver of performance.

Topics:SEO News & Algorithm Updates
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