Google Says Server-Side Redirects Shape Ranking Signals and Canonical Choices
TLDR
Google has clarified how server-side redirects influence ranking signals and canonicalization.
Optimixed Overview
Optimixed's original report on this story.
Google has clarified how server-side redirects influence ranking signals and canonicalization, as first reported by Search Engine Journal. The article text provides no further details on specific behavior or recommended changes.
How we got here: earlier coverage
- Nov 5Google Throttles Goto Result Links Per Results Page, SERP Data Providers Say
SERP data providers say Google limits goto redirect links per results page, so some rank tracking data may store Google redirect URLs instead of actual page URLs.
- Sep 18Google Explains How Publishers Can Prevent Indexing Problems From Cross-Domain Canonicals
John Mueller addressed how cross-domain canonicals can cause de-indexing and how publishers should monitor for such issues.
- Aug 31Google Redirects Hide URLs from Search Results, Complicating Ranking Analysis
Google is obscuring listing URLs via redirects to restrict bot access, making it harder for SEOs to analyze and track search rankings.
- Aug 28Google Explains Why Algorithm Updates Can Shake Rankings Without Clear SEO Signals
Google clarified that algorithm updates can significantly impact rankings without providing site owners with specific, actionable SEO signals to address.