Google's Gary Illyes Says AI Is Making Bot Impersonation a Bigger Problem
TLDR
Google's Gary Illyes said in a podcast interview that AI has made bot impersonation, where rogue bots pose as Googlebot, a bigger problem.
Optimixed Overview
Optimixed's original report on this story.
In an interview with Aneta Samkoff, host of the Odys Podcast, Google's Gary Illyes covered bots and crawlers and said bot impersonation has become more of a problem because of AI. Bot impersonation refers to rogue bots pretending to be someone else, such as Googlebot, as first reported by SERoundtable.
How we got here
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- Sep 21Research finds Google's AI mode reduces click-through rates and delivers poor user experience
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