Google's Gary Illyes Suggests Search Console's AI Report Will Lack Click and Query Data
TLDR
Google's Gary Illyes implied that click and query data are likely not coming to the AI performance report in Google Search Console.
Optimixed Overview
Optimixed's original report on this story.
Google's Gary Illyes wrote that the Search Console team wants to bring "data that makes sense" to the AI performance report, but he did not say that click or query data counts as that data. The statement suggests such data may not be added, as SERoundtable reports.
How we got here: earlier coverage
- Oct 15Google Updates Link Display in AI Mode and AI Overviews
Google has again adjusted how links appear in AI Mode and AI Overviews, continuing efforts to drive clicks from AI responses to publisher sites.
- Sep 13Google acknowledges Search Console lacks adequate AI search reporting for SEO professionals
Google acknowledged that Search Console does not adequately report on how content performs in AI search results, limiting SEO visibility into that channel.
- Aug 31Google expands AI Overviews tracking to all sites in Search Console
Google has finished rolling out AI performance reports to all Search Console users worldwide, enabling tracking of AI Overview and AI Mode impressions.
- Aug 17Google Performance Reports Showing Drops in Impressions and Clicks Since August 12
Google Search Console's performance reports are showing widespread drops in impressions and clicks starting mid-August, likely due to a bug.