Sprinklr Rolls Out Beta for Six AI Agents That Build Campaigns From Briefs
TLDR
Sprinklr has opened a beta of six AI agents that turn campaign briefs into campaigns, and the launch came without test data.
Optimixed Overview
Optimixed's original report on this story.
Sprinklr has opened a beta of six AI agents designed to turn campaign briefs into campaigns, and the rollout launched without published test data. Sprinklr-backed research of 807 US practitioners found that only 27% can quantify AI results precisely, a gap the launch leaves open, as first reported by PPC Land.
How we got here
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Publicis describes its AI transformation as uneven, with Sapient underperforming while agentic AI systems help win pitches without traditional presentations.
- Oct 6Meta introduces AI-powered tools for importing, creative insights, and conversational guidance
Meta is testing new AI-driven features for ad creation and management, including import capabilities, creative insights, and enhanced conversational AI guidance.
- Sep 29Braze expands AI from content creation to campaign operations
Braze expands AI from content creation to campaign operations
- Jul 24How Agencies Can Actually Measure AI Search Visibility in ChatGPT Today
Agencies now need to measure client visibility, positioning, sentiment, and citations in AI search engines—and AgencyAnalytics has built tools to do it.