Google Opens Preview for Developers to Put Their Apps Inside Search and Gemini
TLDR
Google has opened a preview that lets developers bring third-party apps into Search and Gemini via a cloud MCP server or Android AppFunctions.
What this means for your site
- Status
- Beta
- Platform
- Google Search
- Affects
- third-party apps in Search, Gemini app integration, Android AppFunctions, cloud MCP server
- Who
- app developers
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
Developers can connect apps through a cloud MCP server or Android AppFunctions and choose to surface them in Search, Gemini, or both, PPC Land reports. The coverage notes that fees, app ranking, and data terms are not addressed in the announcement.
How we got here
- Oct 22Google expands Gemini with brand management features and third-party app support
Google has added brand management tools, third-party app integration, and enhanced image generation to Gemini.
- Oct 13Google adds Gemini 4 Argon model to AI Mode for Pro and Ultra subscribers
Google made its Gemini 4 Argon model available through AI Mode for paid subscribers and to developers and enterprises.
- Sep 2Google deploys Gemini 3.8 Flash in AI Mode for Search
Google has deployed Gemini 3.8 Flash as the latest model powering AI Mode in Search, following Gemini 3.7 Flash by roughly two weeks.
- Jul 21Google Rolls Out Faster Gemini 3.5 Flash-Lite Model for Search and AI Agents
Google deployed its new Gemini 3.5 Flash-Lite model in Google Search to power faster agentic search experiences and AI features.