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Google adds exception to privacy pledge, now allowing Gmail and Photos data in ad targeting

By the Optimixed Newsroom
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News

TLDR

Google created a new exception to its 2021 promise not to use Gmail and Photos data for ads, now allowing linked data to shape targeting on Search and Gemini.

Optimixed Overview

Optimixed's original report on this story.

Google updated its policy as of October 16 to carve out an exception to its July 2021 commitment that user data from connected Gmail and Photos would not influence ad targeting. The revision applies to users linking apps to Search or Gemini, though advertisers themselves do not gain direct inbox access. This shift represents a notable change in how Google is handling the data it previously pledged to separate from ad personalization.

Topics:SEO News & Algorithm Updates
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