Google Adds a Non-Incentivized Reviews Filter to Product Results
TLDR
Google now lets users filter product review results in search to show only non-incentivized reviews, in both normal search and AI Mode.
What this Google Search launch means for your site
- Status
- Available
- Platform
- Google Search
- Affects
- Product result review filter, Non-incentivized reviews filter
- Who
- Users viewing product results in Google Search
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
SERoundtable reports that product results in Google now include a filter that shows only non-incentivized reviews. Clicking a product in either normal search or AI Mode opens a detail panel on the right, where users can select the "Non-incentivized only" option.
How we got here: earlier Google Search coverage
- Oct 29Google Appears to Test Sponsored Products Alongside Organic Results in AI Mode
Google appears to be testing sponsored products mixed into organic product results in AI Mode, though it is unclear whether all product listings are labeled as ads.
- Sep 30Google Testing Sponsored Products Grid That Mimics Organic Shopping Results
Google is testing a new grid layout for sponsored product ads that mirrors the appearance of organic product listings rather than the traditional carousel format.
- Sep 27Google Search Console adds image filter to help merchants track product discovery through image search
Google Search Console now includes an image filter to help merchants monitor traffic and conversions driven by product image searches.
- Jul 15Google Expands Hide Sponsored Products Feature to Shopping Ads
Google is testing a hide/show toggle for sponsored products in Shopping results, extending a feature it launched for main search ads last October.