Google's AI Mode Button Disappears From One Account as Ads Keep Expanding
TLDR
A single X post shows Google's AI Mode button missing two days after Schindler said AI Mode earns less, while Google's ads continue to expand.
Optimixed Overview
Optimixed's original report on this story.
One X post showed Google's AI Mode button missing, two days after Schindler said AI Mode earns less, as first reported by PPC Land. With Google's ads still expanding, it is unclear whether the removal is a retreat or a test.
How we got here: earlier coverage
- Oct 29Google Says Ads in AI Mode Monetize Less Than Traditional Search Ads
Google's chief business officer said on the earnings call that ads in AI Mode have lower monetization than ads in traditional search.
- Oct 29Alphabet's Q3 ad revenue rises 10.5% as AI Mode ads expand to 10 more markets
Alphabet's Q3 ad revenue rose 10.5% to about $82 billion, and Google said ads in AI Mode will reach 10 more markets.
- Oct 28Google Search Revenue Growth Slows for a Second Straight Quarter
Google said Search revenue growth slowed for a second consecutive quarter, citing lower AI Mode monetization as one reason.
- Oct 28Google Says AI Mode Has Passed 1 Billion Monthly Active Users
At Google I/O in May 2026, Sundar Pichai said Google's AI Mode had passed 1 billion monthly active users and called it the company's biggest upgrade to Search.