Alphabet's Q3 ad revenue rises 10.5% as AI Mode ads expand to 10 more markets
TLDR
Alphabet's Q3 ad revenue rose 10.5% to about $82 billion, and Google said ads in AI Mode will reach 10 more markets.
What this means for your site
- Status
- Rolling out
- Platform
- Google Ads, Google Search
- Affects
- ads in AI Mode
- Who
- advertisers using Google Ads
- Effective
- Not specified in the source
- Action needed
- Not specified in the source
Optimixed Overview
Optimixed's original report on this story.
Google said ads in AI Mode will now reach 10 more markets, as Alphabet's Q3 ad revenue rose 10.5% to about $82 billion. The article ties that growth to AI Mode taking up search ad slots, as first reported by PPC Land.
How we got here
On July 15, Google's AI Mode ads were reported to appear on close to 30% of all search queries. On August 31, Google began showing shopping carousel ads in AI Mode results, both inline and at the bottom. On October 28, Google said search revenue growth had slowed for a second consecutive quarter, citing lower AI Mode monetization as one reason. Now, Alphabet reports that its Q3 ad revenue rose 10.5% to about $82 billion, and Google says ads in AI Mode will reach 10 more markets.
Summary of earlier coverage
- Oct 29Google Search Revenue Growth Slows to 12% in Q2 as YouTube Ads Slow to 9%
Google Search revenue growth slowed to 12% in Q2 from 17%, YouTube ads slowed to 9%, and advertisers still cannot see AI Mode pricing because no paid click or CPC data is available.
- Oct 28Google Search Revenue Growth Slows for a Second Straight Quarter
Google said Search revenue growth slowed for a second consecutive quarter, citing lower AI Mode monetization as one reason.
- Oct 28Google Brings Ads in AI Mode to 10 More Countries, Including Canada and India
Google is expanding ads in AI Mode to 10 new countries, including Canada and India.
- Jul 26Google's Q2 Ad Revenue Surges 17%, But AI Investment Costs Spark Investor Concerns
Google's search ad revenue jumped 17% in Q2, but investors remain uneasy about the company's mounting AI expenditures and their impact on profitability.