Optimixed Search News

Google's Universal Cart launches for US shoppers; Meta defaults to in-app product browsing

55
News

TLDR

Google's Universal Cart is now live in US Search and Gemini, while Meta automatically enables in-app product browsing in existing ads.

Optimixed Overview

Optimixed's original report on this story.

Google rolled out its Universal Cart feature to US shoppers across Search and Gemini, allowing users to view and manage shopping carts across surfaces. Simultaneously, Meta switched on in-app product browsing by default for existing ads as of October 28, 2026. Both moves aim to streamline product discovery and checkout for ecommerce advertisers.

Topics:SEO News & Algorithm Updates
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