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Google automatically enables native checkout for Merchant Center users with compatible platforms

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News

TLDR

Google is automatically enabling native checkout for Merchant Center users whose e-commerce platforms support the Universal Commerce Protocol.

Optimixed Overview

Optimixed's original report on this story.

Google is notifying Merchant Center users that their eligible products are now automatically included in native checkout on Google, unless they opt out. Merchants whose platforms support the Universal Commerce Protocol will see this feature enabled by default, requiring manual disabling if they prefer to route buyers to their own sites instead of completing purchases directly on Google.

Topics:SEO News & Algorithm Updates
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