Google's Shivani Mohan says one in six searches is multimodal, based on May data limited to US AI Mode
TLDR
Google's Shivani Mohan told advertisers that one in six searches is multimodal, but the May data covered only US AI Mode.
Optimixed Overview
Optimixed's original report on this story.
Google's Shivani Mohan told advertisers that one in six searches is multimodal. That figure comes from Google's May data, which was limited to US AI Mode, as PPC Land points out while asking which other figures lack a baseline.
How we got here: earlier coverage
On July 15, Google reported that ads in AI Mode were displayed on close to 30% of all search queries. On October 28, Google expanded AI Mode ads to 10 new countries, including Canada and India, and said Search revenue growth had slowed for a second consecutive quarter, with lower AI Mode monetization as one factor. Then, on October 29, Google's chief business officer said on the earnings call that ads in AI Mode monetize lower than traditional search ads, and advertisers still could not see AI Mode pricing because no paid click or CPC data was available. Now, Google's Shivani Mohan has told advertisers that one in six US searches in AI Mode is multimodal, though the May data covered only US AI Mode.
Summary of earlier coverage
- Oct 29Alphabet's Q3 ad revenue rises 10.5% as AI Mode ads expand to 10 more markets
Alphabet's Q3 ad revenue rose 10.5% to about $82 billion, and Google said ads in AI Mode will reach 10 more markets.
- Oct 29Google Search Revenue Growth Slows to 12% in Q2 as YouTube Ads Slow to 9%
Google Search revenue growth slowed to 12% in Q2 from 17%, YouTube ads slowed to 9%, and advertisers still cannot see AI Mode pricing because no paid click or CPC data is available.
- Sep 11Google Ads data shows conversions shifting dramatically toward longer, more specific queries
An updated analysis of Google Ads data through August 2026 confirms that users are shifting decisively toward longer, more conversational queries, with 3-4-word searches now dominating impressions and conversions.
- Jul 23Google Says AI Max Unlocks Billions of Previously Unmonetized Searches for Ads
Google's AI Max is now live with 500,000+ advertisers and is turning complex, previously unmonetized searches into ad inventory through improved intent matching.